¿Existe disponibilidad a pagar por responsabilidad social corporativa? Percepción de los consumidores.

Is There a Willingness to Pay for Corporate Social Responsibility? Consumers' Perception. (English) By: Kranz, Daniel Fernández; Castelló, Anna Merino. Universia Business Review, 2005, Issue 7, p38-53, 16p; Language: Spanish; (AN 21684405)
Database: Academic Search Complete